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Helfgot to market for Fox

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Feb 24, 2004 12:00 a.m. - Variety.com

Business News: Exec to o’see research on films including ’Fire,’ ’I, Robot’ Twentieth Century Fox has named Jonathan Helfgot vice president for marketing research. Prior to Fox, Helfgot was senior manager of client services with MarketCast, a unit of Daily Variety’s parent company Reed Elsevier that provides market research to the film industry.

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